You’ve Had Your Big Idea, Now What?

Dont Give UpBig ideas don’t just happen overnight. There’s a lot that goes on behind the scenes before a product or service really takes off. From business plan outlines to research and website creation, there’s a checklist every entrepreneur needs to see. Ready for your next venture?  After all, you’ve been successful in putting this together so far. Let’s keep the concept going.

Here are the first three things you should do once you’ve gotten that big idea.

Lock Down Your Business Plan Outline

An idea is only as good as its outline. Sure, you can have a great concept, but without a solid business plan outline behind it, it can fall flat. Locking down a business plan for your big idea should be your first move. Inc. magazine offers a solid piece of advice for business owners and entrepreneurs: don’t become a novelist. Your mission should be simple, outline your goals and answer questions that need some explaining. Have a colleague or peer look it over to proof your business plan outline and suggest any edits or clarifications before you make it official.

Research Your Expenses and Determine the Feasibility

One of the best things you can do for your big idea is a little research. Before diving headfirst into production, you must first consider the expenses that go along with it. Start by requesting quotes and looking into the cost of the materials that will be used to produce your idea. For example, Apple Rubber, a producer of o-rings used in a wide-range of products, outlines its products and gives entrepreneurs and business owners the specifications they need– in an easily digestible way– right from its webpage.

While you may need to do further research, in many cases you can get started online. This way, you can get an idea of how much this big idea is going to cost you and what steps you need to take next before sending your idea into production.

Build a Website to Measure Consumer Behavior

What do your consumers want and what are your consumers searching for? It’s easy to determine these two factors with a website. Web analytics can help you measure and monitor the activity and behavior of your consumers and potential customers. Analytics can give you a direct look at consumer activity, from page clicks to whether or not your consumers are adding items to their online shopping carts.

The best thing about it is that you don’t have to be a website engineer to get started. There are dozens of website platforms that savvy business owners and idea generators can use to create an appealing and functional website. Some examples include IM Creator, Builder Engine, WebFlow, Wix, Dunked and SquareSpace.

In addition to monitoring your website analytics, the marketing experts from Search Engine Land recommend using definable keywords, keeping content fresh and ensuring that your site is optimized for mobile users. If this sounds like a lot of work for you, don’t worry. Delegate instead. You can hire an outside agency to do all of the website work and analytics monitoring for you, so you can focus on your big idea.


Some articles on this website are submitted for publication by third parties with hyperlinks to specific content.  There is no compensation offered to or accepted by The Guinn Consultancy Group, Inc. for any hyperlinked sites.

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