Today’s Perplexing Question: OneThing to Do in Any Interview 08-10-2012

Today’s Perplexing Question comes from Steve, via email: “What one thing, more than anything else, must I do in an interview?”

Great question…and an easy answer:  demonstrate value to your potential employer.

Let’s think about this for a moment and set the stage.  You’ve either networked into an interview, responded to a social marketing post, responded to some type of ad, or actually sent a resume/CV to a group with which you want to affiliate yourself.

However you connected, you’re in front of– at least– the first-level decision maker.   If you weren’t qualified, you wouldn’t be in the interview.  So, congratulations on making the first cut.  You got the interview.  Now what?

If you’re that decision maker, you may be looking at two dozen people for one position, so what is it–do you think–that is going to make you stand out in the crowd?   We’re not talking nice suit, perfect hair, education records polished here.

The answer to that question should be obvious to even the most casual observer in today’s financial environment…”Which candidate presents the best value to the company?”–and in today’s marketplace–the fact that you have taken the time to prepare for the interview and can demonstrate how you bring value to a working relationship will put you head and shoulders above other candidates.

Interviews have evolved.  How you achieve an interview with a potential employer has evolved.  Yes, I’m from the school that believes that resumes are passe. I actually said so in an article recently, and you would have thought that I insulted the world.  It seemed as though the world came out of the woodwork to tell me how wrong I was.  Everyone, that is, but the Senior Managers and C-Level Execs that commented positively on my article.

Here’s the gospel truth.

See, everything that an employer wants to know about me, they can discover themselves from Google, Linked In, and Twitter.  They can read my postings online by simply “googling” me.  They can see events that I’ve attended from pictures that others have posted.  They can read reviews of books I’ve written and to which I’ve contributed, comments from past clients, comments from current co-workers.  They can see reviews on the quality of my work from both affiliates and from competitors.  They don’t even have to meet me to get a fuller picture of me than any interview could offer.

So how do they separate me from anyone else they are looking to hire?

What value do I represent to them, and is that value the measure they are seeking in filling a position?

Get on board the train for Interview City.  It’s leaving the station.

2 Responses to “Today’s Perplexing Question: OneThing to Do in Any Interview 08-10-2012”

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