Posts Tagged ‘social media’

Which Social Media Platform is Best for Which Business?

09-29-2016   (Special to our website by Rachael Everly) Which Social Media Platform for Which Business? Not all social media is created equal. All the social media platforms evolve and grow. Facebook keeps on changing; it first bought Instagram, then it introduced hash-tags and then the groups were pushed into extinction, to be replaced by pages. […]


Print and Linked Media Compilation

Updated 06-2018       Many Consultants brag about how much they are quoted in the Media.  But when you ask about stories and quotes attributed to them, they “hem and haw” about “not having a list.”  We took the time to develop a list of those that we know about…we’ve been quoted in many […]


How LinkedIn Expands Your Company’s Brand

LinkedIn is much more than a social media option for job-seekers or entrepreneurs to post a digital resume and network in their shared industries. The content publishing website is also a powerful marketing tool for businesses of all sizes to showcase their products, services and successes. Many companies are already on LinkedIn but may not […]


Tis the Season for Creating Buzz (and Sales) with Social Media for Your Small Business

If you own a small business, forget about decking the halls with boughs of holly. Instead, it’s time to deck your social media walls with Vines and Tweets for success. According to Time, wise small business owners know that utilizing free social media tools, such as Facebook, Twitter and Pinterest, can be a key to […]


Why Your Business Should Use Multiple Social Media Sites

If you are a business new to social media, you probably think of Facebook and Twitter as the two heavies out there. If that’s all you focus on, you are missing the fact Google + is the second most active social network, touting more than 318 million users in 31 markets, says Business 2 Community. […]


Positive Feng Shui on Social Media Hiring

Here at The Guinn Consultancy Group, Inc. we are engaged by clients multiple times a year to find job candidates–from mid-level professionals up to and including Board Level positions.  Many are in marketing roles.  We utilize social marketing/media for these searches.  Which means, of course, that if you’re not visible online, you don’t have a […]


Today’s Perplexing Question 07-05-2012

How can an employer improve communications with his or her employees? Communications between employers and employees–if not the core issue of almost every consult we do–are at least tangential to the issues at hand.   Yesterday, I offered a client a list of ways that communications can be improved. Here are Seven Ways that Communications can […]


Intellectual Property

Let’s talk about business models. Some are revolutionary. Others are solidly built from past historical successes. All must be effective if the company is to survive. In order to get ahead, some fledgling companies will think outside the box, capitalizing on new and emerging technologies. Their ideas go all across the board. The corporate world […]