Posts Tagged ‘sales growth’

Does Discounting Price to Incent Customers Damage the Brand?

Here’s  Today’s Thought on Marketing:   Don’t allow your rose-colored sales growth glasses to impact your bottom line profit, your pristine brand reputation, or incent you to make adverse decisions about your business and its growth potential. Marketing science contends that sampling of high quality products or services incents purchase.  The challenge faced by a seller, […]