Posts Tagged ‘marketing’

Marketing Partnerships: What Works and Why

06-23-2016  Marketing partnerships are one of the best opportunities a company has for maximizing its advertising budget, reaching new and engaged audiences, and showing customers they have a heart and soul. Here are some examples of marketing partnerships that helped all parties involved, as well as some lessons you can apply to your own business. […]


5 Studies That Will Change Your Product Packaging

Remember the old quote, “Don’t judge a book by it’s cover?”   All of us learned that at some time in our lives.  But to be honest, when marketing is concerned…we do judge items by their cover, their wrapping, their outside colors–all the time. There is no secret that product packaging is both important and can […]


How LinkedIn Expands Your Company’s Brand

LinkedIn is much more than a social media option for job-seekers or entrepreneurs to post a digital resume and network in their shared industries. The content publishing website is also a powerful marketing tool for businesses of all sizes to showcase their products, services and successes. Many companies are already on LinkedIn but may not […]


What’s Your Biggest Marketing Challenge?

Many think that the biggest marketing challenge one will face is in the type of marketing created and used to meet your audience.  Proponents will argue online vs. offline marketing issues ad nauseum. Others believe that the type of marketing presentation to which you adhere determines the results that will achieved;  on-air television, cable TV, newspapers, […]


Today’s Perplexing Question 07-08-2012

You’ve asked, “What is the biggest mistake that most companies make using Facebook?” I think the answer to your question is becoming clearer as time goes by, and the answer isn’t limited only to Facebook–although Facebook has some obvious issues I’ll address at the end. Let’s consider all “social media” as a category, first. A […]


Brand Representation

Even if you have  what is classified as a high-potential brand, you may not have access to the resources to help it reach its full potential. GCG’s time tested and proven development process builds your brand in simultaneously diverse and creative ways.  From entertainment properties to corporate icons,  products and services to education and space […]


PR Development. What You Say Matters…

If you or your business are planning on implementing a press campaign or need to come up with a plan to specifically fit your needs, The Guinn Consultancy Group, Inc. can provide you with the expertise and tools you need to make your campaign a success. The days are long since behind us when your […]