Posts Tagged ‘brand management’

Today’s Perplexing Question: OneThing to Do in Any Interview 08-10-2012

Today’s Perplexing Question comes from Steve, via email: “What one thing, more than anything else, must I do in an interview?” Great question…and an easy answer:  demonstrate value to your potential employer. Let’s think about this for a moment and set the stage.  You’ve either networked into an interview, responded to a social marketing post, responded to some type […]


Today’s Perplexing Question 07-08-2012

You’ve asked, “What is the biggest mistake that most companies make using Facebook?” I think the answer to your question is becoming clearer as time goes by, and the answer isn’t limited only to Facebook–although Facebook has some obvious issues I’ll address at the end. Let’s consider all “social media” as a category, first. A […]


Today’s Perplexing Question 07-05-2012

How can an employer improve communications with his or her employees? Communications between employers and employees–if not the core issue of almost every consult we do–are at least tangential to the issues at hand.   Yesterday, I offered a client a list of ways that communications can be improved. Here are Seven Ways that Communications can […]


The Importance of Employee Communication

12-16-2016  Employees that are engaged are 25 percent more productive than those who are not, according to a McKinsey report on workplace behaviors. The ability to communicate with staff is an integral part of a company’s organizational structure and employee retention. It keeps businesses working smoothly and directly affects the bottom line of the organization. […]


Cloud Deployment Errors: 6 Mistakes to Avoid

Edited 05-01-2017    Let’s be honest.  Everyone hears that everyone else is moving to the cloud, and you’re wondering if it’s something you should be doing?   What does that mean, anyway, moving to the cloud? Well, moving your systems to the cloud is not an easy decision for most companies. Time and cost are […]


Brand Representation

Even if you have  what is classified as a high-potential brand, you may not have access to the resources to help it reach its full potential. GCG’s time tested and proven development process builds your brand in simultaneously diverse and creative ways.  From entertainment properties to corporate icons,  products and services to education and space […]


Licensing

At The Guinn Consultancy Group, building your brand is a key part of the business process which we embrace.  Demonstrating an uncompromising commitment to the development of the best-designed, top-level, attractively  licensed products, we dedicate ourselves to providing a licensing program second to none.  GCG’s market-savvy veterans use their in-depth knowledge and experience to provide […]


About Us. What Can We Say?

Web sites and blogs are developed to give a presence to a business in such a way that a potential client can learn about the business. Often, we’re asked to give our “30 Second Elevator Speech”–you know, that half a minute synopsis that allows you to tell others who you are and what you do. […]


Intellectual Property

Let’s talk about business models. Some are revolutionary. Others are solidly built from past historical successes. All must be effective if the company is to survive. In order to get ahead, some fledgling companies will think outside the box, capitalizing on new and emerging technologies. Their ideas go all across the board. The corporate world […]