Posts Tagged ‘brand development’

Brand Personality and the Psychology of Consumers

Consumers buy products and services they see themselves in. They want products that complement who they are… as people. Consumers want to patronize a brand personality they relate to. But how do consumers decide on one brand over another and how can you get the edge? Here is a look at how you can build […]


Does Discounting Price to Incent Customers Damage the Brand?

Here’s  Today’s Thought on Marketing:   Don’t allow your rose-colored sales growth glasses to impact your bottom line profit, your pristine brand reputation, or incent you to make adverse decisions about your business and its growth potential. Marketing science contends that sampling of high quality products or services incents purchase.  The challenge faced by a seller, […]