Solutions

4 Easily Avoidable Security Errors That Could Ruin Your Startup

Updated 04-17-2017   Seventy-three percent of small businesses say a safe and trusted internet is critical to their success and that strong cyber security and online posturing is good for their company’s brand, according to a survey by the National Cyber Security Alliance (NCSA) and Symantec. The need for cyber security is generally the first line […]


Are You Maximizing These Little-known Tax Tips for Entrepreneurs?

11-16-2016   According to Wealthy Factory’s Garrett B. Gunderson, 9 in 10 business owners overpay on their taxes regardless of whether or not they pay a high-priced accountant to help. Our complicated and dense tax code weighing in at over 70,000 pages is just part of the problem. A lack of entrepreneurial education on how to […]


Which Social Media Platform is Best for Which Business?

09-29-2016   (Special to our website by Rachael Everly) Which Social Media Platform for Which Business? Not all social media is created equal. All the social media platforms evolve and grow. Facebook keeps on changing; it first bought Instagram, then it introduced hash-tags and then the groups were pushed into extinction, to be replaced by pages. […]


New Learning Standards—the New “Aladdin Theory”

08-02-2016   Imagine augmented online learning—a concept which allows a learner to grasp key concepts and implement immediate application of those key concepts in ‘snippets’—just like you do in real life. Is it our imagination? No, it’s happening even as you read this. And many different educational and business organizations are studying ways—today– to make it […]


Marketing Partnerships: What Works and Why

06-23-2016  Marketing partnerships are one of the best opportunities a company has for maximizing its advertising budget, reaching new and engaged audiences, and showing customers they have a heart and soul. Here are some examples of marketing partnerships that helped all parties involved, as well as some lessons you can apply to your own business. […]


Speeding up Your Small Business Accounting

Despite their size, small businesses often deal with a lot of paperwork, just like big corporations. Invoices, financial statements, payroll reports, cash flow statements and transaction reports are just some of the accounting nuances small enterprises need to take care of on a monthly basis. Numerous recent studies have discovered that accounting is one of […]


Contests and Giveaways: A Small-Business Owner’s Guide to Making Them Count

When reaching out to our existing and target audience, it’s important to keep in mind that consumers are bombarded with so much imagery, music and marketing that it’s just overwhelming to sift through it all. That’s why whenever you decide to put the energy and money into running a contest to enhance your brand, the […]


Brand Personality and the Psychology of Consumers

Consumers buy products and services they see themselves in. They want products that complement who they are… as people. Consumers want to patronize a brand personality they relate to. But how do consumers decide on one brand over another and how can you get the edge? Here is a look at how you can build […]


Show Your Appreciation: 4 Ways to Thank Your Employees

Are you thanking your employees enough? Sure, you say “thank you” when projects are completed and you send out a friendly email, but thanking employees for a job well done requires more than a polite gesture or generic email. From more time off to a night out on the town, here are a handful of […]


Want Your Business Name in Lights? Sponsor an Event in Your Community

Admit it: you feel a twinge whenever you drive past a stadium bearing the name of a large, well-known company on it. Whether the twinge comes from envy (“If only I had started the University of Phoenix!”) or nostalgia (“I miss Giants Stadium”)– it’s still there. If you own your own business, you can certainly […]


Serious About Finding Work? Check this Out…

If you’re one of the 77% of people who find that applying, interviewing, and getting hired for a job is difficult at least and impossible at best, there may be a light at the end of your tunnel. And it’s not a train. Would you like to be able to file an application online with […]


Working for Yourself? Protect Your Small Business

Millions of Americans work from home or have a small business. If you’re one of the 9.2 million Americans who get some income working on your own, you want to do everything in your power to protect your livelihood, don’t you? Here are a few things you can do to reinforce where you work. Security […]


3 Common Payroll Issues and How to Avoid Them

The IRS assessed 6.8 million penalties on U.S. business, totaling $4.5 billion in Fiscal Year 2013, according to the 2013 Internal Revenue Service Data Book. Big businesses typically outsource payroll to avoid all the headaches and potential issues that come with it, but before you invest in a third-party company or software, ensure it suits […]


Successful Companies & Women at the Helm

Women currently hold just under 5 percent of chief executive officer positions in the list of Standard & Poor’s (S&P) 500 companies. More specifically, just 23 of the 500 companies have women at the helm. While this number is definitely on the low side, this group of almost two dozen women runs some pretty amazing […]


3 Ways to Increase Your Business Revenue

Your company is comfortably profitable by following your business plan and sticking to your revenue model. Or maybe you’re just in the beginning stages of starting your company, and achieving profitability is still a ways off. Either way, there are steps you can take to start bringing in more revenue without a burdensome amount of […]


Medical Practice Specialties and Development

The Guinn Consultancy Group, Inc.  is invested in medical practices, medical practice management,  specialty practice conversion from partnerships to specialty practices, and in medical mergers and acquisition. Some of these areas of interest include: Medical Practice Development and Extension 1. Our trademarked Medical Practice Template demonstrates methods and opportunity for med practice implementation. 2. Our QuicMedic […]


Medical Transition

Our Consultancy is currently engaged by both Physicians and Health Care Providers, and we are currently setting up new specialty and Concierge Practices across the USA, as well as working on skilled nursing development facilities. We work across multiple practice fields in both current assessment and change management and in new practice and group development. You may be […]


Can Your Small Business Afford Full Time Employees?

For a small business owner, hiring a new employee can be a major decision. Putting a new employee on full-time can make or break your company. Take this quick quiz to see if it is time to add a new employee: 1. How many hours do you work per week? A. Nearly all of them; […]


Startups Leverage Mobile Payments into Profits and Success

When he started collecting mobile credit card payments using his wife’s iPad, Josh Lattimer increased his Car Care sales substantially. Now, reports TimesFreePress, Lattimer processes 90 percent of his outside sales payments through credit or debit cards. Whether you’ve just bought an ice cream truck or are trying to get a security company started, accepting […]


Does Discounting Price to Incent Customers Damage the Brand?

Here’s  Today’s Thought on Marketing:   Don’t allow your rose-colored sales growth glasses to impact your bottom line profit, your pristine brand reputation, or incent you to make adverse decisions about your business and its growth potential. Marketing science contends that sampling of high quality products or services incents purchase.  The challenge faced by a seller, […]


Phishing, Ransomware, and the Most Dangerous Emails You Can Receive

The cybercriminal of 2001 has grown up, brushed up on his English grammar, and updated his programming abilities. According to the RSA’s online fraud report released in January of 2013,  more phishing attacks target the U.S. than any other country. According to the Internet Policy Committee, there were well over 123,000 unique phishing attacks last […]


3 Easy Invoicing Tools for Small Business

Success for the entrepreneur often comes down to cash flow. Having a good invoicing system that saves you time and encourages clients to pay online is one way to manage the process. Nathan Eddy of eWeek News states that small businesses spend up to two days a month on invoicing and financial reviews. Get on […]


The Power of Just One Little Word

Ah, the power of language in making your business either prosper or fail.   A great example of the power of one simple word is the word “don’t.” The word “don’t” is a word that must be used cautiously and judiciously in business, because it means so many different things to so many different people. If […]


Change of Plans? Pivot to Success.

Have you ever waited and waited for something to happen, only to have events occur which altered the course and the direction of your expected—and possibly, long-awaited– outcome?  The beautiful daylily bloom above is an example.  More on that story in a moment. Most of us have experienced “changes of plan” in our businesses.  We […]