Q & A

The Varying Types of Business Insurance – Which Do You Need?

About three out of four of venture-backed startups in the U.S. fail to return their investors’ capital, according to new research conducted by Harvard Business School. Part of ensuring your business’ success involves getting the proper insurance. Many entrepreneurs are used to high-risk investments with a lower cash infusion, which naturally predisposes many of them […]


Protecting Your Most Valuable Small Business Interests

From the physical office space to the employees that work within it, there are many elements of your small business to keep safe. Some of your most valuable assets are largely unseen. The data you maintain in the cloud or on your servers is the lifeblood of your business. The Association of Certified Fraud Examiners […]


Why Your Business Should Use Multiple Social Media Sites

If you are a business new to social media, you probably think of Facebook and Twitter as the two heavies out there. If that’s all you focus on, you are missing the fact Google + is the second most active social network, touting more than 318 million users in 31 markets, says Business 2 Community. […]


E-Commerce 101: 4 Keys to a Successful Business Website

An e-commerce website is a great asset for any business, but it doesn’t guarantee success. According to Smashing Magazine, 60 percent of all shopping carts are abandoned before making a purchase. Just as with a physical store, businesses need to know how to get customers to complete the sale once they’re in the front door. […]


BYOD Considerations for Your Business

You’ve landed a big government contract, but they need you 2,000 miles away from all of your necessary project files. In true government fashion, they also need you there right now. Instead of rushing the project preparation so it’s done before the flight, you upload the files to cloud storage, grab your smartphone and access […]


Say What You Mean: Keep Your Language Precise

One of our most illustrative cases of the improper use of language:   In 1986, one of the retail ventures we were involved with seemed to be having difficulty getting cash deposits to the bank on a timely basis and getting those funds credited. To address this, we implemented a  “policy” that the funds must be […]


Updating Your Personal “Ration of Passion”

In our first book, Psyched for Life,  published over 10 years ago, we wrote, as the Seventh Corollary of Life,  to Seek your own personal “Ration of Passion.” ™ At the time, we summarized the Ration of Passion™ as being your personal ability to connect.  This connection might be with your family, your job, your friends, coworkers, or even a lover.  We believed […]


Why Good Employees Leave—An Ex-Employee “Post Mortem”

It’s happened, yet again.  A retail venture where I shop lost a valued employee.  She was one that I enjoyed knowing and with whom I enjoyed working—because of her constant smile, good nature, and engaging personality with other customers and clients.   I’m now an unhappy customer because the person– with whom I associated this business– is […]


The Irresistible Power of Sharing Anecdotal Stories

Lesson # 1: I’ve found it much more compelling with clients to use anecdotal stories as examples of what– or what not– to do. It’s much more impactful to be able to use a specific example, than all the theoretical examples ever imagined. It also makes you more human as a Consultant.


Bluebird from AMEX a “Surefire Hit”

Let’s see.  Add a well known brand and a host of benefits to a minimal cost card, sold at the world’s largest retailer, taking away many different challenges faced by the unbanked, and what do you have? A winner, called Bluebird, powered by AMEX.   It’s the solution that’s been hiding in the wings for years. Having worked […]


A Boss’s Confrontation?

Adding additional comments from our recent radio comments on handling raucous employees: Sandee says, “I listened to the radio show on Tuesday and you hit the nail on the head with my boss.  He’s that “space case” you referred to.  I just don’t know what to do, other than quit. I really love my job, […]


Plaudits for our Work Product–Thanks so much!!!

Today, we have a bit different posting.  The Steve Hawkins Show, which features our “It’s Your Business” segment every Tuesday, received a call-in about results attained from advice given on one of our shows.  All I can say is, “We’re with you, Willie!  Congratulations on an obviously good interview!  I’m thrilled for you.”  Click on the […]


Today’s Perplexing Question: Please Explain Engagement.

Sandie F. sent me an email about “engagement.”  She received an employee evaluation and her supervisor had said, “Sandie doesn’t engage the client” and she wants to know how she can become more “engaging.” Sandie, I don’t know if you live in the 5 State Area, but if you do, listen to my radio show […]


Today’s Perplexing Question: Multi Generational Workforce 09-20-2012

Today’s Perplexing Question came from Jamie, who asked, “Is it really possible for multiple generations in the same workgroup to get along? Of course it is.  That having been said, what we’re seeing is that the employer must be more flexible in developing workrules which value diversity and make the employee aware that their work and they, […]


Today’s Perplexing Question: OneThing to Do in Any Interview 08-10-2012

Today’s Perplexing Question comes from Steve, via email: “What one thing, more than anything else, must I do in an interview?” Great question…and an easy answer:  demonstrate value to your potential employer. Let’s think about this for a moment and set the stage.  You’ve either networked into an interview, responded to a social marketing post, responded to some type […]


Today’s Perplexing Question 08-07-2012 Business equals…Gaming?

Mike T. emailed us: “I understand you believe in gaming as a  training ground for business.  You have a large number of listeners of your radio show, and a large number of readers of your articles.  Defend yourself, please.” Do I sense that the tone of this is a bit demanding, do we think?   Mike, I’m assuming that you disagree with […]


Today’s Perplexing Question: What is Value?

Today’s perplexing question, posed online via email– by Evelyn R. is about value. “Mr. Guinn,” she says, “I’m confused.  I keep reading in business magazines and books that every advertiser and marketer must show value.  Isn’t the value inherent in the product or service that people purchase from us?  I’m confused.” Hey Evelyn, welcome to our world!   Join the marketing world, the […]


Today’s Perplexing Question on Funds Sources 7-18-2012

Today’s Perplexing Question comes from Larry in Mountain City, TN.  I’m assuming Larry must be a listener to “It’s Your Business” on Tuesdays at 7:35AM on The Steve Hawkins Show,  Supertalk 92.9. Larry asks,”You’ve talked and written about banks and lending.  I’m pretty sure a bank won’t fund a project that I’m contemplating.  Or SBA.  […]


Today’s Perplexing Question: 7-13-2012

In our Consultancy, we’re simply swamped with questions about management and leadership.  They are two separate terms and yes, they do have very different meanings.  You knew that, right?  But,  come on, admit it…on deep, dark days when everything is going to hell in a handbasket, you’ve wondered if you’re either a manager or a leader. In preparing remarks that I’m […]


Today’s Perplexing Question 07-08-2012

You’ve asked, “What is the biggest mistake that most companies make using Facebook?” I think the answer to your question is becoming clearer as time goes by, and the answer isn’t limited only to Facebook–although Facebook has some obvious issues I’ll address at the end. Let’s consider all “social media” as a category, first. A […]


Today’s Perplexing Question 07-05-2012

How can an employer improve communications with his or her employees? Communications between employers and employees–if not the core issue of almost every consult we do–are at least tangential to the issues at hand.   Yesterday, I offered a client a list of ways that communications can be improved. Here are Seven Ways that Communications can […]


Today’s Perplexing Question: 06-29-2012

Do You have a “Personal Brand?” Of course you do.   I do, you do, we all do.  Are you working to manage your Personal Brand?  I certainly hope so. More importantly, it is critical to realize that how you go about managing your personal brand can make a huge difference if you are seriously considering […]


Today’s Perplexing Question: 06-28-2012

Yesterday, a reporter from one of the national news sites–that contact me for comment and background on stories– asked a question that had been running through my mind for some time. Her name was Pam, and she asked a very simple question:   Is customer service dead?   After what my Grandpa called “pondering” on this question for a bit, […]


Today’s Perplexing Question 6-27-2012

Today’s perplexing question comes from a website visitor named Jo Lin.   Jo writes that she is currently in college and is facing some very real challenges and fears. She is afraid that everything she is studying will be of “less worth”–as she puts it–when she graduates.  She is concerned that the business environment is changing […]