5 Successful Companies With Unique Dress Codes

Here’s a phenomenal comment to reflect upon as you look out across the spectrum of dress exhibited by employees on the job.  Today’s dress codes are very different from the dress codes of the past. Google and Apple, for example, both allow employees to dress casually. But that’s not to say dress codes are dead. Starbucks and Disney follow more traditional and strict dress codes.

Not convinced the dress code assures business success?  Well, let’s look at five very successful companies with very different approaches:

No Such Thing as Too Casual at Apple

Apple’s former leader, Steve Jobs, reportedly walked around the Apple offices barefoot. The company is known for its carefree and casual approach to dress codes. Since the beginning, Apple employees have had freedom of expression and innovation to make things happen. Although the informal dress code at Apple works at its Cupertino offices, it may be best to require shoes at your office for hygienic reasons.

Google’s Quirky Dress Code

Google started as a two man team with Larry Page and Sergey Brin at the helm in 1998. Today, the two leaders still manage the company with one big difference — Google now has more than 20,000 full-time employees. One of the company’s unique philosophies includes the phrase “you can be serious without a suit.” Suits are optional, and so is costume attire. Without a standard dress code, employees show up to work in fairy wings and other creative, self-expressive outfits. While it might work for Google, you may want to consider reserving the costumes for holidays only. To give your employees a fun Halloween, relax the rules and give a boost to morale by encouraging your staff to dress up in fun Halloween costumes.

The Disney Look

The Walt Disney Corporation is known to have one of the strictest dress codes. In fact, it wasn’t until the year 2000 that men were allowed to sport facial hair. Today, the dress code, which is referred to as the Disney look, is still strict; however it’s not as rigid as it once was. This dress code approach makes sense for the Disney brand, as each employee is a character, no matter his or her role at the park. The company has strict guidelines relating to hygiene and grooming that must be followed at all times, from hair to fingernails. Again, while this works for Disney, this approach may be a little over the top for your company.

Starbucks’ First Impression

When it comes to making a solid first impression, Starbucks has nailed it. Starbucks leaders know their company is recognized for the iconic green apron, which is why you see one on every employee, in every store. It’s almost as synonymous with the brand as the mermaid logo. The coffee company’s dress code has a set of strict rules when it comes to the iconic green apron, including keeping it wrinkle and stain-free. The company even advises its baristas to take off the apron when taking out the trash.

Corporate Fridays at Facebook

Silicon Valley is filled with Internet and tech companies that have a more casual approach to workplace attire. When Facebook decided to test out corporate Fridays, which is rumored to have started back in 2005, it was the first time a tech company defied the industry’s casual dress code norms. This type of dress code allows employees to break free from their everyday work wear of hoodies and casual clothes and dress in something a little more corporate-looking. If your company has a casual dress code, you may want to give this a try.

 

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