3 Essential Business Tools Every Solopreneur Should Consider Adopting

Published 01-31-2018   Today, a growing number of Americans are electing to start their own business ventures — but without the assistance or benefit of any other employees. In fact, an estimated 41 million Americans work at least part-time as solopreneurs, representing 31 percent of the total private workforce.

Moreover, nearly two-thirds of solopreneurs say they sought out to work independently by choice, rather than pursuing a traditional 9-to-5 job. But beyond being their own boss, the likelihood of netting a higher income is also helping to attract more workers to a solopreneur lifestyle.

While many solopreneurs are experiencing success, it certainly doesn’t come easy for everyone. But, like anything in business, success can be attained more easily when you put the right tools in place. Here are three vital business tools every solopreneur should possess in order to increase their efficiency, productivity and security.

1. Task Automation Tools

One of the biggest challenges of running your own business is time management. These days, the average small-business owner works significantly longer days than traditional employees, with 33 percent putting in at least 50 hours a week and 25 percent putting in 60 hours or more, according to New York Enterprise Report. Indeed, burning the midnight oil not only makes for long days at the office, but can also lead to increased levels of stress and burnout.

Thus, this makes any time-saving strategies you can implement a high priority for achieving success. One way to save time is using automated tools that save you time and energy when conducting routine business tasks. For example, Zapier lets users create customized workflows that integrate the apps they already put to everyday use in order to better automate data flow.

Moreover, Zapier lets you select a trigger event — for example, receiving an email with an attachment — to automatically initiate an action or series of actions, such as copying the attachment to Dropbox before delivering a text notification to let you know you received the email. This type of task automation can drastically reduce the amount of time you spend conducting routine and repetitive tasks, ultimately freeing you up to concentrate on other important ventures.

2. Marketing Management Apps

What’s yet another challenging part of running your own business? Carving out time to market it effectively. Indeed, creating and curating content, updating your website, posting to social media and conducting email marketing efforts can be tedious and time-consuming. In fact, the average small-business owner spends 20 hours a week on similar marketing-related tasks.

However, marketing automation tools can help reduce some of that burden. For instance, HubSpot employs a central drag-and-drop interface that allows users to update their website, schedule social media posts and emails, and track the success of marketing campaigns. Marketing automation tools can also integrate with your customer relationship management database to help coordinate your marketing and sales efforts.

3. Automated Cloud Backup Services

This is absolutely critical for every entrepreneur/solopreneur.  With cybercriminals increasingly targeting small businesses, security has become an essential part of being a solopreneur. Ransomware attacks can be particularly devastating for independent business owners. Last year, an estimated 1 in 3 small businesses were affected by ransomware attacks, and nearly 1 in 5 were forced to close their doors due to the impact.

To better safeguard your business from a ransomware attack, it’s essential that you regularly schedule automated backups to protect crucial data and files. For instance, Mozy allows users to schedule automatic backups on a daily, weekly or monthly basis. More importantly, your backups are protected by military-grade encryption and can be restored through user-friendly software in the event you’re hit by ransomware.

Task automation software, marketing management apps and automated cloud backup services are three essential tools that every solopreneur should consider. These tools can help increase your efficiency and productivity and keep your important data safe, saving you time conducting routine tasks and giving you more freedom to grow your business.

 

 

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